Off-season Tourism Campaign
A strategic off-season tourism campaign created for the City of Stirling to showcase the City’s rich variety of experiences and destinations. The campaign highlights Stirling’s vibrant energy, diverse attractions, and unique character while encouraging visitors to explore beyond peak periods, boosting engagement and supporting local businesses and tourism operators. It celebrates the City as a place where every visit can be personal, meaningful, and tailored to individual interests, inviting intrastate and interstate visitors to discover, experience, and connect with Stirling in their own way.
Involvement: Brand Strategy, Creative Direction, Art Direction, Copy Writing, Graphic Design, Finished Art.
Instead of offering a set itinerary, the campaign celebrates individuality by positioning the City of Stirling as a canvas for visitors to shape their own experience. It invites people to follow their interests, set their own pace, and create moments that feel true to them. Whether it’s adventure or relaxation, connection or solitude, or something completely new, Stirling gives everyone the space to explore what they love in their own way. It’s an open invitation to Do More You.
The campaign rolled out through high-impact OOH and targeted social content designed to engage audiences and promote the various tourism locations around Stirling. These channels directed people to the Do More You landing page, where they could explore all the things they choose to see, do and love across the City of Stirling.
