Scarborough Beach Brand Identity Development
A strategic brand identity development for Scarborough Beach – Perth’s ultimate beachside entertainment precinct. The brand development captures the destination’s truly distinct characteristics and personality while strengthening its position as one of Australia’s most iconic coastal locations. The brand celebrates Scarborough’s raw, authentic character and vibrant, contemporary energy, bringing together its diverse personalities under an identity that inspires people to experience it, share it, and make it their own.
Involvement: Brand Strategy, Creative Direction, Art Direction, Copywriting, Graphic Design.
Scarborough Beach is where its gritty, retro soul fuses with a vibrant coastal pulse. Every visit here just keeps on getting bigger and better. This is where unique vibes meet an iconic Australian shoreline that immediately upgrades your everyday to something awesome. Scarborough Beach is Perth’s ultimate beachside escape, a vibrant destination where life gets turned up to ten day and night. So shrug off the ordinary and ditch all the blah – only the extraordinary thrives here. This is where lifestyles are amplified, and life is lived louder.
Live Louder positions Scarborough Beach as a destination where good times get thrown into overdrive. This bold, ownable idea captures the unique energy that sets Scarborough Beach apart from other coastal destinations. This positioning delivers on the promise to amplify lifestyles and showcase Scarborough Beach in its most amped-up form.
The brand ID development lives and breathes the Live Louder positioning. It’s bold, vibrant, and proudly gritty, capturing the energy, colour, and personality that makes Scarborough Beach so unmistakably itself. This is a brand that doesn’t hold back – it’s fun, confident, and totally unapologetic.
