Scarborough Beach Brand Identity Development
A strategic brand identity development for Scarborough Beach – Perth’s ultimate beachside entertainment precinct. The brand development captures the destination’s truly distinct characteristics and personality while strengthening its position as one of Australia’s most iconic coastal locations. The brand celebrates Scarborough’s gritty, retro charm and vibrant, contemporary energy, bringing together its diverse personalities under an identity that inspires people to experience it, share it, and make it their own.
Involvement: Brand Strategy, Creative Direction, Art Direction, Copy Writing, Graphic Design.
The Scarborough Beach precinct fuses its gritty, retro soul with a vibrant coastal pulse, transforming every visit into something bigger and more unforgettable. It’s a place where unique energy and an iconic shoreline lift your everyday into an extraordinary experience for families, locals, tourists, and businesses alike. This is Perth’s ultimate beachside escape, where life shines with a bolder, richer edge – nothing ordinary thrives here. This is where lifestyles are amplified, and life is lived louder.
Live Louder positions Scarborough Beach as a beachside entertainment precinct where life gets turned up to ten. It’s a bold, ownable idea that captures what makes Scarborough Beach truly unique among other beachside destinations. This positioning line delivers on the promise of amplifying lifestyles and celebrating Scarborough Beach as its vibrant self.
The brand ID development lives and breathes the Live Louder positioning. It’s bold, vibrant, and proudly gritty, capturing the energy, colour, and personality that makes Scarborough Beach so unmistakably itself. This is a brand that doesn’t hold back — it’s fun, confident, and totally unapologetic.
