Steel Blue Work Boots
The TVC below launched Steel Blue’s Southern Cross boot, leaning into the brand’s Aussie roots and legendary comfort. Featuring cricket legend and Steel Blue ambassador Dennis Lillee, the spot is packed with personality and Aussie larrikinism. It shows off the boot’s legendary comfort while tipping the hat to the loyal fans who love Steel Blue, turning a regular workwear ad into something memorable and proudly Aussie.
Involvement: TVC Concept, Art Direction.
Showcasing the engineering behind Steel Blue’s legendary comfort
An educational look into the state-of-the-art material and technology that’s used to create Steel Blue boots.
Involvement: TVC Concept, Art Direction.
Product photography shoot
Involvement: Art Direction, Photography Supervision.
Printed Marketing Collateral
Involvement: Art Direction, Design, Finished Art.
