Telling signs
Outdoor campaign to urge people to call Ashley & Martin at the first sign of losing their hair
Billboards along Melbourne's Westgate Bridge were used to promote the Ashley & Martin '13 GROW' campaign. These billboards are massive in size, 18.99m x 4.57m being the largest. The billboards unique size was capitalised on in producing the creative. This campaign was also recognised for its creativity on a national level by OMA (Outdoor Media Association) and featured in their Creative Collection.
Involement: Concept // Copy // Art Direction // Photography Direction // Design // Finished Art
Agency: Bell Booth Advertising & Marketing
