Opening Doors

Changing the housing affordability conversation with some home truths.

WA’s housing affordability crisis has made home ownership feel like an impossible dream for many low-to-middle income earners. A lot have given up hope as saving a deposit feels impossible and the market seems stacked against them.

This campaign aims to challenge that belief by sharing straight-up home truths that show how the State Government's Shared Home Ownership initiative makes home ownership achievable.

These home truths provide optimism by showing that the door isn’t locked, and that the dream of home ownership truly can be a reality for many Western Australians who may think otherwise.

Involvement: Campaign Concept, Art Direction, Graphic Design, Radio Script Copy, Radio Production Supervision.