Rottnest Express
Cost-effective retail delivered ferry, ferry fast.
For many people in Perth, a trip to Rottnest Island feels like a special occasion rather than a casual day out, largely because ferry tickets are seen as expensive. Rottnest Express wanted to change this perception by encouraging more spontaneous trips with discounted fares. With a tight deadline and a small budget, the challenge was to create a campaign that could cut through and make getting to Rottnest feel simple and accessible.
Involvement: Concept.
Providing a big impact on a small budget
With limited advertising spend, radio offered a simple, cost-effective way to reach a broad audience. By leaning into the rhythm and repetition of spoken words, the message cuts through quickly and sticks in listeners’ minds. Hear the spot below.